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Calling all Brands: The Mobile Phone User Interface is Open for Business Introducing Pocket Portal, a new way for brands to connect directly with consumers.

Pocket Portal is a new mobile application that enables companies to create and distribute branded content which consumers can easily download onto their phones. With Pocket Portal, consumers experience a fully interactive mini-website on their phone with rich colour graphics, audio and easy navigation with embedded buttons that can dial phone numbers, send texts, open URLs and link to existing services. Pocket Portal can also be a mini-catalogue with ringtones, wallpapers, games and other content, which resides on phones and can be refreshed remotely.

Put Pocket Portal to the test

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Jump in the Driver’s Seat

Pocket Portal puts control in the hands of marketers. Using a web-based intuitive authoring environment, non-technical marketers can quickly develop, preview and distribute the mobile application. Plus, with Amplefuture, brands can reach 100% of the available market without having to pay operators for SMS campaigns or to be on their portals.

Pocket the Profits

Brands can offer Pocket Portal free or use it as a platform for a subscription service. The branded presence on the phone offers the perfect position to upsell and cross-sell new offerings which customers can purchase with a click of a button. Premium SMS or Telephony integration is standard and integration with existing web-based services is an optional extra. Pocket Portal comes with an integrated mobile content delivery platform and optional billing platform for Premium SMS, Premium Telephony and Payment Card.

Who Cares? Customers Do! Pocket Portal creates a valuable way to communicate with customers. Content is loaded onto the phone so the branded Pocket Portal is accessible anytime and anywhere. The result? No more dull texts, slow WAP sites or coverage issues and browsing doesn’t incur network charges. Plus the content is rich, full colour, easy to navigate and optimized for their mobile device.

They’ve Got Your Number

Pocket Portal is simple to use and customers love that they will never have to remember another URL, phone number or text keyword again. One-click on the menu opens up a world of information.

Action at Their Fingertips

Pocket Portal makes it easy for customers to interact with web-type services such as rewards programmes, customer service or competitions, games and surveys. Perfect for a campaign or ongoing relationship building. For a complete on-handset and WAP portal solution, Pocket Portal pairs with Amplefuture’s Wap Guru, a suite of web-based tools for companies to build their own mobile internet WAP sites.